Privacy policy

MFA, LLC ("MFA," "we," "us," or "our") deeply believes in the importance of earning and maintaining your trust. As such, we are strongly committed to protecting your privacy rights. You should carefully read this Privacy Statement ("Statement") to inform yourself on how MFA collects, uses, shares, or otherwise processes information relating to individuals ("Personal Data"), and to learn about your applicable rights regarding such processing.

I. About the Statement – Processing Activities

This Statement applies Personal Data processed by MFA when you:

• visit this website (https://mfa.ae) and/or any other MFA website(s) which reference or link to this Statement (collectively, "Website");
• use, download, access, as applicable, any of our various internet-based offerings, including any paid or non-paid subscriptions, newsletters, mobile platforms, webinars, briefings, programs, software, or applications (collectively, "Services");
• visit MFA's branded social media sites;
• receive communications from us, including emails, phone calls, or other electronic messages; or
• attend or register for any of our events, conferences, networking/community offerings, etc.

It applies whether you have provided the information directly to us or if we have obtained such information from a different source, such as a third party. This Statement may be supplemented by additional privacy notices provided to you.
Notwithstanding the foregoing, if you or your organization has previously entered into a separate, written agreement with MFA governing your existing use of the Services ("Subscriber Agreement"), any conflicting privacy terms of the Subscriber Agreement shall control as set forth therein.

It is important to understand that the Website and the Services may contain links to sites or offerings operated by individuals or entities other than MFA. Such links, where applicable, are provided for your reference and convenience only. MFA is not responsible for the content or operation of such sites or offerings, nor the security or privacy of any information collected by such third parties. You are solely responsible for determining the extent to which you may use any such content, and you should review the corresponding privacy policies applicable to these third party sites or offerings.

II. Information We Collect

We collect some information directly from you (for example, via forms you complete or products or Services you access, download, or otherwise obtain). Such information is generally limited to:

• Name, job title, contact details, and company or organization;
• Your communications with MFA personnel;
• Content you post on our social media sites;
• Information you provide on the Website, such as online questionnaires, or feedback forms;
• Information you provide when you subscribe to email newsletters such as your interest in specific MF research areas;
• Responses to surveys or other such best-practices studies;
• Information you provide when registering for a free trial account, log-in credentials and information about your use of and preferences for the Services; and
• Limited billing information, collected and used strictly for billing purposes only, is not shared or used for any other purposes, and is and will be processed in accordance with all applicable laws. To be clear, MF almost never collects billing information from individuals, as typically our offerings are paid by your company or organization.

Other information is received indirectly from you via use of the Services or from your organization on your behalf (for example, from observing your actions on the Website or to provision you with account access). Such information is generally limited to:

• Information regarding usage of the Services or Website via web logs collected automatically and passively using various technologies, which generally will not specifically identify you or other individuals. Examples may include IP addresses, browser types, domain names, and other anonymous statistical data regarding aggregate usage;
• Download restrictions or other such consumption limits, where applicable, attributed to your MF account, username, email address, registration, etc. Additionally, if you elect to download and use any optional third-party applications with the Services, we will detect and store information necessary for you to effectively use the third-party application; and
• Information provided by your employer or organization, such as name, email, other contact information, job title, etc., in order to activate and manage your access to and use of the organization's subscription to the Service.

If you register for, or attend one of our events, conferences, networking/community offerings, we may:

• With your further consent, scan an attendee badge or QR code, which will provide contact information such as your name, title, company name, and email address;
• Record or otherwise broadcast conference presentations or locations; and
• Collect information regarding dietary requirements or any reasonable accommodations needed to attend and enjoy the event.

Lastly, we also collect Personal Data via other sources such as public records, publicly available sources or internet sites, vendors, data suppliers and service providers, commercially available marketing lists or registries, telephone directories, social networks (such as LinkedIn), news outlets and related media. Such Personal Data collected via these sources is typically limited to business contact information, such as names, contact information, job titles, IP addresses, and LinkedIn and other social media profiles.

III. Use of Cookies, Tracking Technologies, and other Electronic Tools

A "cookie" is a small text file with a unique identifier placed on a browser or online device, used to collect limited information about your online preferences and increase website efficiency. When you visit the Website, MF or one of our authorized third parties may place a cookie on your browser and/or device. We also use web beacons in some email communications. MF uses such cookies and other tracking technologies to manage your preferences, customize and deliver content and advertising, provide social media features, and examine usage information pertaining to Website visits.

We may use both "session cookies" (which disappear once the browser is closed or computer is turned off) and "persistent cookies" (which remain in operation until deleted). You can manage website cookies in your relevant browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. If you choose to change your settings, you may find that certain Website or Services functions and features will not work as intended.

The following describes how we use or may choose to use different categories of cookies and similar technologies:
Required or essential cookies. These cookies are necessary for the Website's basic operations and there are no options to disable. For example, session cookies needed to transmit the Website, authentication cookies, and security cookies.

Social media cookies. These cookies allow users to share our Website or materials on social media sites. Because these cookies are not within our control, you should refer to their respective privacy policies to understand how they work.

Advertising cookies. Advertising cookies track activity across websites in order to understand a viewer's interests, and to direct specific marketing to them. MFA may now or in the future elect to contract with third-party advertising networks that collect IP addresses and other information from web beacons on our websites, from emails and on third-party websites.

Functionality cookies. These cookies help us customize our website content based on a user's preferences. They remember the user's choices, their language, the country pages visited and any changes the user makes to text size or other parts of our website pages. The information these cookies collect may be anonymized and they cannot track browsing activity on other websites.

At any time, you can prevent cookies from being set on your browser. For instructions on how to block, delete or disable any cookies, please consult your browser's "Help" or "Support" section.